It's now 2020, we are spend most of our time in Social Media, using Facebook Messenger to chat and call our friends. Using Instagram to post our photos and stories. Using Twitter to rant and listen to news and get updates. We search in Google and use Facebook for social proof. The avenue to advertise is massive and diversified. If you're a business and your strategy to acquire new sales and customer is just using Facebook & Facebook Ads, you're leaving so much money on the table.
Let me explain why.
If a person is looking for a product supplier, chances are, the person will use Google to search for the keyword «product supplier" or «product supplier near me", "cheapest product supplier near me" and so forth.